Finch — personal finance app
Redesigning a personal finance app to help 200,000 users understand their money and build better habits.
Client
Finch
Finch
Role
Lead product designer
Lead product designer
Timeline
14 weeks
14 weeks
Platform
iOS, Android, Web
iOS, Android, Web
The challenge
Too many numbers, not enough clarity
Finch users loved the data but struggled to act on it. Onboarding took 11 steps and only 31% of new users connected a bank account in their first week.
The result
Simpler onboarding, happier users
We cut onboarding to four steps, introduced a weekly money summary and rebuilt the design system. Activation rose 38% and app store ratings climbed from 4.1 to 4.8.
+38%Activation
4.8★App rating
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